Who holds the throat of digital post press develop

2022-08-07
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Discussion: who is holding the throat of digital post press development

with the rapid development of digital printing, people are very optimistic about the application prospect of digital printing in the on-demand printing market. Many printing enterprises and express printing service companies have begun to invest in digital printing. However, the dilemma they have faced in recent years has prompted people in the industry to think about why on-demand printing, which everyone is optimistic about, is still difficult, and why it is so difficult to popularize and promote it? What is the bottleneck of on-demand printing as a complete business service? How can we establish a complete service of digital printing? How can we give full play to the competitive advantage of on-demand printing? How to build a high-efficiency digital printing enterprise

obstacles faced after digital printing

in fact, after people's cultivation of the market, technology, capital and personnel of digital printing in recent years, the digital printing market is gradually maturing and expanding. The digital printing technology has basically taken shape, the solutions of digital printing are gradually improving, and the investment threshold of digital printing is gradually reduced

in contrast, the suppliers of digital post printing equipment failed to keep up with the rapid development of digital printing and failed to form a complete production chain of on-demand printing with digital printing due to small enterprise scale, late start and other factors. Most digital printing enterprises are still in a low-level competitive state, so that the purpose of digital printing to serve on-demand printing has not been brought into full play. Under this situation, the restriction and influence of digital post press processing on the application of digital printing and the development of on-demand printing are increasingly highlighted. The main reasons are:

1 Several new impact test specifications do not limit the lower limit of the testing machine at all; Code printing brand suppliers only consider the technical realization and market application of digital printing, and do not consider the supporting digital post printing processing equipment, resulting in the unbalanced development of on-demand printing at present

2. Most of the major digital printing equipment suppliers come from emerging non-traditional printing enterprises. They have a high level of research on the core technology of digital printing, but have limited understanding of the whole process of post press processing and on-demand printing

3. Traditionally, post press equipment suppliers and printing equipment suppliers are isolated from each other. It is unrealistic to rely on digital printing equipment suppliers to break the boundaries. It is unrealistic to cooperate with post press equipment suppliers to provide customers with post press processing solutions

4. The development orientation of traditional post press processing equipment is to replace manual processing with high-speed and large-scale integrated processing, so as to improve the production efficiency and quality of post press processing. Its equipment supply does not aim at the on-demand printing requirements of small batches and multiple batches. The traditional thinking is fundamentally incompatible with the development of digital printing

5. The traditional post press processing equipment has only stepped into the modern development stage in recent ten years. The level of digitization and automation is still low, so it is difficult to connect with the high-level digital printing equipment

6. Even in recent years, some post press equipment suppliers have taken the lead in developing some digital post press processing equipment for supporting digital printing, but they are only limited to the emergency supporting level of small size and easy operation, which is far from reaching the high automation and intelligence level, and fail to form an on-demand printing standard format integrated with the digital printing workflow process

7. The printing and post printing of traditional printing enterprises are not fully connected, so they can still adapt to the long production cycle printing of large quantities and long editions. On demand printing is an ultra short cycle service of immediate delivery and retrieval, and the non connected production of printing and post printing is difficult to meet the demand of on-demand printing

8. Traditional Postpress equipment suppliers generally have many problems, such as large quantity but small scale, weak strength, single product, low concentration and brand, and it will take time to complete a full range of Postpress products for digital printing

prospects of digital post press development

of course, digital printing enterprises or companies pay more and more attention to digital post press processing, and gradually realize the importance of digital post press processing in the development of digital printing industry. According to relevant survey data, nearly 80% of the digital printing enterprises have the demand to purchase digital binding and post press finishing equipment, and 45% of the digital printing enterprises and 32% of the commercial printing enterprises say that in the future, AR fiber will be five times stronger than the steel of the same weight in terms of DuPont kevl odor type and Ford odor grade test

at present, the digital post press processing solution has attracted the attention of more post press equipment suppliers. It regards the research and development of digital post press equipment as equally important as the development of traditional post press equipment, and has invested a large amount of personnel, funds and technology to speed up the research and development of digital post press equipment and systems. In the hundreds of printing and related professional exhibitions every year, digital Postpress products with innovative characteristics will emerge without exception, which is exciting and gratifying

based on the above understanding of the situation and requirements faced by digital post press processing, some key problems need to be solved to truly establish a digital post press processing solution for on-demand printing process

1. Develop digital post press processing equipment that can meet the functional requirements of traditional post press processing, such as folding, binding, indentation and cutting, and can match the processing specifications, materials, quantity, speed and quality of digital printing equipment to form a complete on-demand printing production line

2. According to the development of digital post press processing equipment, various flexible forms of post press processing, such as off-line post press processing, near line post press processing and on-line post press processing, are adopted to solve the mismatch between digital printing and digital post press processing

3. Improve the automation of digital post press processing equipment, accelerate the research and development of interface technology and control technology between various equipment, establish standards between equipment of different suppliers, and realize the integrated solution of information exchange of digital pre press, digital printing and digital post press processing

4. It is impossible to expect digital printing equipment suppliers to integrate digital post press equipment suppliers, nor is it possible for digital post press equipment suppliers to integrate digital printing equipment suppliers in the not too long stretch space. Therefore, digital printing equipment and post press equipment suppliers need to work together to provide ideal solutions for on-demand printing

5. Digital post press equipment suppliers should integrate themselves, use the strength of brand, technology and capital to cooperate, merge and acquire enterprises with characteristics, markets or prospects, and become bigger and stronger as soon as possible

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